I want to follow up on today’s Quick Hit item, the iPhone tracking controversy and Steve Jobs. I thought the quote was just that important to share. The following is a response, reportedly from Jobs to a Mac user who sent an email to him inquiring about privacy concerns. (via Mac Rumor)

Q: Steve,

Could you please explain the necessity of the passive location-tracking tool embedded in my iPhone? It’s kind of unnerving knowing that my exact location is being recorded at all times. Maybe you could shed some light on this for me before I switch to a Droid. They don’t track me.

A: Oh yes they do. We don’t track anyone. The info circulating around is false.

Sent from my iPhone

This is a perfect example of the mystery aura that Jobs has perfected. Normally, any Mac user (or addict) would be thrilled to receive and email from Him. But now it’s more evidence to what will be a growing issue: How will a company that built itself on delivering the latest and greatest technology navigate itself around a very sensitive privacy issue, given how intertwined we are with our phones, our computers, social media, and other location-based software applications?

UPDATE: Bloomberg is reporting a lawsuit has been filed on grounds of invasion of privacy.

“We take issue specifically with the notion that Apple is now basically tracking people everywhere they go,” Aaron Mayer, an attorney for the plaintiffs, said today in a telephone interview. “If you are a federal marshal, you have to have a warrant to do this kind of thing, and Apple is doing it without one.”